The Guilty Quilter
The Client
The Guilty Quilter is an aware-winning craft designer who sells patterns and kits for quilts. The business operated online and in craft stores, with thousands being shipped to brick and mortar locations all over the US. The Guilty Quilter wanted to have more control over the experience with customers than Etsy or Amazon could provide, so a consult for a website was requested. Launched in July 2023, the first iterations of the website is up and running, with changes made daily by myself and the talented design team.
The Guilty Quilter and some of his award-winning designs
A selection of pattern books
The Objective
Provide a more personalized interface for potential customers
More control over branding
Hub to provide timely updates
More control over content publishing
Personal sections for history and design process
Space to publish tutorials
News and events section
Pizzaz!
Sales in Brick-and-mortar stores that will need timely online updates
Prize winners are a great way to establish a reputation
Best sellers at a tradeshow to be featured in the events section
The Results
We are collecting statistics on national sales as we speak. More soon, stay tuned!