Learn THE Thing
The Client
learnthething.com is a all-ages learning and tutoring service in Portland, OR. The advertising was fun and was geared toward a portion of the market but didn't yet have a consistent voice that could be displayed to all market segments.
The Objective
Establish Consistent Branding
Modern
Approachable
Social
Accessible
Navigation
Easy-to-find categories
Deep-Nested User Journey
High levels of detail
Landing Page
Navigation
Big, chunky buttons
Easy-to-read and simple messaging
Positive, affirmative wording
Information Architecture
Easy-to-Read Titles
Details where users need them
Age-specific offerings and voice
Guiding the Eye: Logo and Headers
Mobile-friendly components
Pre-rebranding campaign era advertising flier for Halloween
